What We're Reading - May 2019

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May 14, 2019

This month is Jeff Steffens' book recommendation: Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore.

In Escape Velocity, Geoffrey Moore provides his view on how to escape the gravitational pull of legacy businesses and focus on building material positions in next-generation categories. Technology is not only enabling, but forcing companies to pivot their operating models to stay competitive. Moore’s horizon model for planning and investing in these waves of technology disruption, balanced against legacy, is a great mental model for driving the conversation. Additionally, it exposes dependencies between horizons that must be rationalized as part of the planning and commitment process.

It’s a recommended read for leaders making enterprise level investment decisions to advance the capabilities of the organization.

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