US Market Strategy
A Fortune 100 company hired us to conduct an analysis of the US Market to determine the growth opportunity areas over the next 5 years to deliver $3B in accretive growth.
Context and Complexity
Portfolio of over 20,000 products
Complex distribution and channel strategies by market by product
Product management capabilities were light and disconnected from actions happening in market
Product strategy and innovation not aligned with customers and market
Lack visibility into competitive landscape and position - no impact/influence on product innovation or strategy
Assessed US Market to determine projected growth opportunities
Worked with product management across thousands of products to determine core capabilities delivered to the market
Mapped product categories to growth opportunities
Completed exhaustive competitive analysis across product categories and market segments
Determined "ability to execute" in each opportunity zone - ability to capture value/revenue
Built supporting financial model with 5 year projection of opportunity
Analysis revealed very low capability to capture growth areas of the US market based on company position/products.
Lead to 3 acquisitions over the following 12 months to strengthen position in capturing growth opportunity.
Feedback from sponsors: "Better than McKinsey."